Seeing Things
Differently

Standing Apart from the Crowd

John L Reifsnider | President

In 1962, social psychology pioneer Solomon Asch performed a series of conformity studies for Candid Camera entitled "Face the Rear." In these studies, Asch asked a group of people who were part of the study to enter an elevator and stand facing the rear. Thereafter, a person not part of the study followed those people into the elevator...