Seeing Things
Differently


Standing Apart from the Crowd


John L Reifsnider | President

In 1962, social psychology pioneer Solomon Asch performed a series of conformity studies for Candid Camera entitled "Face the Rear." In these studies, Asch asked a group of people who were part of the study to enter an elevator and stand facing the rear. Thereafter, a person not part of the study followed those people into the elevator...

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